Market your packages. If you want to make more off of your packages, market them over your single sessions. If your goal is to retain more clients, consider offering incentive for your current clients to do packages by including a t-shirt or a water bottle for switching over.Ģ. Package towards a goal. If your goal is to bring in new clients, offer a first time client package price. Here are four ways to get started with package pricing.ġ. “Do I want to have a more steady cash flow?”Īnswering “yes” to any of those questions could be enough motivation for you to start packaging and help guide you in the way to do it that’s best for you. “Do I want to train small groups and couples?” “Do I want to bring in more new clients?” “Do I want to have a higher client retention rate?” Obviously you are running a business, and making a profit should be at the top of your priority list, but consider your other motivations. If you decide to package your services, it’s important to know what you want to get out of it because your strategy could make or break your success. Higher chance for the client to achieve fitness goals. Time to build relationship with clients. Large one time payments that could be used for your immediate costs. Many trainers use this as a way to increase their cash flow from single-sessions.

Package pricing is a type of strategy to offer a discounted fee for block bookings. How do you help clients like this to value your service and desire a long-term program with you? This is where package pricing comes in. Jim wants to pay per session and “see how things go.” You know that the best way for him to reach this goal is through a long-term training program and not just a one time session. This situation seems very optimistic doesn’t it? Here’s the problem. As a bonus, one of your other clients referred him to you. Sometimes you get a new client like Jim and all the signals point towards go! Jim is motivated and expresses determination to reach his fitness goals.

Zoom pricing structure